We've obtained more information in regards to WWE's 2012 quarter three earnings that were not clearly presented in the conference call earlier this month. We're told revenue was off not just because of licensing and distribution but also due to Brock Lesnar's big paycheck, losing revenue in sponsorship and paying more in advertising.
We're told revenue is also down for Raw due to WWE receiving $168,000 for the third hour while the USA Network pays them approximately $330,000 for each hour one and hour two. Not only has Raw's third hour hurt the average viewership numbers, it's hurting revenue from sponsors due to the ratings hit.
What makes this even more confusing is Vince McMahon proclaiming to investors the third hour of Raw is doing "extremely well."