Repucom sent us the following data on Hulk Hogan in anticipation of his WWE return on this week’s episode of Monday Night Raw:
· Hulk Hogan has a 96% awareness among a general population in the US This is one of the highest awareness levels of any athlete/celebrity in the US. Michael Jordan (98%); George Forman (96%); Lance Armstrong (96%). For additional context, Kobe has a 91% awareness, Peyton Manning 88%. Sylvester Stallone and Clint Eastwood also have 96% awareness in the US.
· He has become more Trustworthy since 2008
· Of the 96% of people that know Hulk, 56% think he’s an effective product spokesperson.
· He’s considered as appealing as Kobe Bryant and Tony Romo.
Repucom measures consumer perceptions of celebrities. You can check out more information at this link.