I wanted to follow-up a little more on point I made in Tuesday’s installment of Ask WNW of WWE over saturating their audience with content, causing a lack of interest in the product.
Some readers have pointed out that last week’s lackluster viewership for Monday Night Raw could be attributed to the St. Patrick’s Day holiday. With that, I wanted to compare the last three years of Raw viewership data leading into Wrestlemania.
Therefore, for a sampling of data I took the four episodes of Raw prior to Wrestlemania in 2012 and 2013 and created viewership averages for each year. Those numbers are as follows:
- 2012: 4,563,005 viewers
- 2013: 4,688,000 viewers
- 2014: 4,323,583 viewers
It is worth noting 2012 Raw was still two hours and viewership from 2012 to 2013 was actually up. However, regardless of what that data shows, the average this year is lower than both the two previous years.