As we reported last week here on WrestlingNewsWorld.com, WWE has entered into a new partnership with Twitter to introduce new rich content inside Tweets. The deal reportedly cost WWE a large sum of money as they are one of eleven other partners to join the new deal with the social networking website.
Believe it or not, the popular "Cranky Vince" Twitter account that parodies Vince McMahon nearly sunk the deal. I'm told WWE officials requested the account be shutdown or they would pull out of the deal. Twitter is worried about the bad press that could come out that if you partner with them, the service will be censored in order to assure their compensation.