Dixie Carter Reveals TNA Is Broadening Their Demographic, Becoming More Comfortable On TV

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Dixie Carter touched on a myriad of topics in a new Q&A published by Channel Guide Magazine.

One area of particular interest, Carter discussed TNA broadening their demographic as Spike TV looks to attract more female and viewers. She talked about the company targeting a very solid male 18-49 audience for 9 years but the new storylines are broader to target a female demographic and a family demographic. Below is an excerpt from the piece:

So, we’re shifting our focus a little bit. Our storylines are becoming a little bit broader, appealing to more of a female demographic and a family demographic than they may have before. We just started that probably three, four months ago and the numbers are already rising. I think our storylines are trying to appeal to that new group and I’m really excited that it’s working.

Dixie admitted she was concerned about becoming a television character but she is becoming more comfortable with it as time goes by.

You can read the entire piece at this link.

  • Bob’s Diner

    She continues to amaze me with how out of touch with reality she is

  • _JIM_

    Why would TNA kill the only thing they have going for them in that TV-14 rating. If they go PG it will be a huge mistake. If anything I thought that they should go the other way and start pushing the envelope. Having more of an adult oriented feel could possibly seperate them from the WWE, and give fans who are tired of WWE’s kiddy format somewhere to turn. But instead Dixie is doing everything she can to turn TNA into a second rate WWE clone. TNA is supposed to be the alternative to WWE. Not some WWE wanna be without the funds to actually pull that off. Fans aren’t looking for more PG Pro-Wrestling. Try reading a message board Dixie, and you might be able to get yourself a clue.

  • jdl

    So, what, they’re trying to go after WWE’s PG base?

  • Danny Zegen

    I can see trying to go after some females, but not the kids. Their only chance is to be different than WWE.