Channel 24 out of South Africa has a new Q&A online with Dolph Ziggler to promote WWE's upcoming live event tour of the country that was conducted on June 13, 2013. In it, Ziggler admits the World Heavyweight Championship doesn't have the same interest and prestige it did when Triple H held it.
Below is how Ziggler answered the question:
Honestly, no, I don’t think so. Here’s the deal. As a titleholder of a championship, you are the representatives of the company. You are the champion, you are the face of either Raw or Smackdown, and for some reason in the past couple of years the WHC has gone down in value from the fans’ standpoint and perhaps from an administrative standpoint. As we understand it the WWE Championship is the title of Monday Night Raw and that is the flagship of WWE. But my goal, every single time I’ve touched anything, I found a way to bring prestige back to something that used to be a stepping stone. To me, the WHC is one of the biggest prizes in the game of all time, because I grew up as a huge fan of it. So now, my goal is to have this become the premiere title in sports entertainment. Whether that can happen, I don’t know, but I am just getting started. I’m a couple weeks into it, and I promise if it has anything to do with me, then it will become the prize that it was.
Click here to read the article in its entirety.