What Dixie Carter said…
There’s no point in me reiterating what I’ve already recapped, however, the one quote many critics are pointing to is Dixie’s claim that TNA has been “cash flow positive for the last four or five years.”
Cash flow positive would indicate there is an excess of income over and above expenses, meaning the company is making money. This is a claim that no one – except for people that have access to TNA’s balance sheet – can answer. We can look at some of the decisions that TNA has made and make assumptions but no third party (without access to TNA’s financial records) can confirm or deny this statement.
I do find the wording interesting as Carter is careful. She doesn’t come right out and say they’re generating large amounts of revenue nor does she provide a concrete statement about financial gain. Dixie broadly addresses an issue that indicates they are making money although she gives no specifics. The quote is strategic in nature.
Dixie is also very strategic when addressing the “for sale” rumors. She points more towards those accusing the company is “going out of business” rather than any specific mention of attracting outside financial investors.
Other than that, Dixie seemed fairly transparent. She admitted TNA has caused problems within the Carter family. She praised Spike TV for saving the company (a definitive fact). She owned up to overexposing Hulk Hogan. She was also honest when it came to taking Impact off the road.
I will also agree with Dixie’s statement that it’s more about the show being shaken up, rather the venue. One horrible mistake that TNA made from a PR standpoint is they allowed talent to speak freely about the move. What happened was a lot of talent spoke negatively about the Impact Zone and its “calloused” audience, which makes it harder to get behind TNA spinning the move as a new creative direction.