JBL addressed why WWE Raw should remain three hours on the debut of ‘Bring It To The Table’ on the WWE Network.
JBL’s first argument is the new cruiserweight division covers the entire hour itself.
His second argument is that existing TV agreements in WWE’s three major markets - US, UK and India - run until 2019.
WWE makes $173 million off TV revenue during that time, by far more than anything else on the balance sheet. Other revenue drivers are the Network ($137 million) and live events ($106 million) the rest under $50 million each. Removing one hour would be a huge revenue hit that provides tremendous leeway on their balance sheet. JBL doesn’t understand why people want to take Raw from three hours to two hours.
You can watch a snippet of his comments below:
While three hours of Raw is great financially for the company, which is the reason it’s been in existence since 2012, it doesn’t change the fact that it causes viewer fatigue and is hard to sit through week in and week out.