John Cena Discusses Success Of His Brand, When He'll Walk Away

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World Heavyweight Champion John Cena was on Neil Cavuto's show on FOX Business on Monday.

Cena opened by talking about WWE's anti-bullying campaign. He urged to lead by example and admitted that he was bullied as a child. Cena said he listened to early rap music and as a result, he dressed differently and acted differently. Then he started working out and things changed.

Cavuto asked Cena about his brand. Cena said not only is he obsessed with what he does in the ring but he's obsessed with what WWE does. He said he tries to copy what Vince McMahon has done with WWE to recreate that same success for his personal brand. Cena talked about athletes losing their wealth after peaking and he blamed the situation of Mike Tyson on poor management.

Cena said he made a pact to himself when he can no longer keep up with the young guys that'll he'll gracefully walk away.

Click here to watch the appearance in its entirety.

  • JeanAE

    I can respect that.

  • smark calloway

    also of note in the interview, was that cena stated he makes wwe 100 million dollars a year!! to everyone that is stupid enough or dumb enough to ask this website such questions as ” why is cena champion again ?” or ” why is cena headlining again ? ” ” why does cena not turn heel ? ” that is why , theres your answer right there.. 100 million a year ! .remember that and dont be whining or asking silly questions again…please !

    • Booourns

      I understand all of that. But WHY is Cena main eventing again in 3 weeks? WHY??? WE booooo him. We boooooooo. Like that, Boooooo.

      • AJ Punk

        I think it’s because he makes them $100 million a year…

      • smark calloway

        are you saying boo or boo-urns

      • Xavier

        You left out that people PAY money to boooooooo him. They also buy shirts saying Cena sucks while attending the show to booooooo Cena. Cena’s segments are pretty much always the highest rated segments on RAW as well.

      • BlazeKing

        Because you pay money to boo him, that’s why. If you wanted Cena to change, you’d no sell him. (a.k.a. no reaction a.k.a. dead silence a.k.a. crickets….)

        As a wrestler, if you don’t get any type of crowd reaction, you’re doomed. WWE has it good where Cena is heel to the people who hate him and face to the people who don’t. Why would they turn him full heel after that?!

        The only way he’ll go heel is if the crowd no longer responds to him so he could truly play the “You turned you backs on me” angle the the WWE Universe. You think he’ll get no reaction anytime soon? Nope.

  • Frank

    I’m curious as to why out of every picture of John Cena that’s avaliable, Richard always uses the one of Cena’s horrible tennis ball elbow.