John Cena is replacing Fred Flintstone on 4 million boxes of Fruity and Cocoa Pebbles as WWE continues their sponsorship of the cereal. Unlike the 3 million boxes of Fruity Pebbles that Cena was on last year, where he appeared alongside Flintstone, he’ll be prominently featured front and center.
“We’ve just been talking with kids. They wanted more variety,” said Sharon Pupel, a Post marketing director (via Adage.com). “Fred isn’t necessarily the … coolest or [most] relevant guy for kids who we are going after.”
WWE first reached out to Post after The Rock began teasing Cena in storyline last year about his brightly colored ring-gear, saying he looked like a “big, fat bowl of Fruity Pebbles.” WWE claims they weren’t looking to lure a sponsor but contacted Post when it caught on with fans at their shows.
Other WWE/Post promotions are planned, including a sweepstakes, as well as Cena likely returning later in the year for back-to-school boxes.
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