WWE announced on Tuesday that Stephanie McMahon and John Cena will take part in a panel discussion at SXSW 2013 in San Francisco to discuss how WWE uses social media to connect with fans. Below is the official press release:
Stamford, Conn., and San Francisco, Calif., February 5, 2013 – WWE, (NYSE: WWE) a sports entertainment company, and Echo, the first and largest real-time web platform provider, today announced that they will share the strategies behind WWE’s award-winning digital programs at SXSW 2013. The panel will feature a candid discussion with WWE Superstar John Cena, the third most followed U.S. athlete on Facebook and Twitter with more than 17 million fans combined, and provide insight into how the 10-time WWE Champion utilizes social media to extend WWE’s brand and connect with fans.
WWE recognizes the tremendous opportunity that social media presents to extend storylines, deliver exclusive content and develop new characters, while enabling fans to connect directly with their favorite Superstars and WWE. With more than six hours of domestic weekly programming, 300 live events each year and broadcast in more than 145 countries, WWE is in a unique position to unite the web, mobile, television and live audience experiences under an integrated digital strategy, with the goal of building the ultimate interactive experience for fans.
Last year, WWE launched an unprecedented second screen experience, “WWE Active,” on its WWE flagship app, which has been downloaded more than 3.5 million times since its debut. This panel will explore how WWE is leveraging creative, media, technology and talent to become one of the most widely respected and successful brands in social TV.
Date/Time: Saturday, March 9, 11:00am – 12:00pm CST
Location: Sheraton Austin Capitol, 701 East 11th St, Room EFGH
Title: Get Ready to Rumble! How WWE Is Crushing Social TV
With more than 137 million social media fans, WWE ranks among the world’s digital leaders. WrestleMania 28 generated 110 worldwide trends and the hashtag #WrestleMania was mentioned more than 610,000 times on the day of the event. Learn how WWE’s integrated marketing and content strategy is connecting Superstars directly with its fans, extending storylines and delivering exclusive content and real-time experiences that dominate social television.
Khris Loux, Co-founder and CEO, Echo
John Cena, WWE Superstar and 10-time WWE Champion
Stephanie McMahon, EVP, Creative, WWE
Perkins Miller, EVP, Digital Media, WWE