WWE issued the following press release on Tuesday:
STAMFORD, Conn. and HOFFMAN ESTATES, Ill., June 4, 2013 – WWE® (NYSE:WWE) and Kmart today announced their first-ever exclusive children’s apparel line called “Never Give Up by John Cena™”, which will debut this fall in Kmart stores nationwide as well as on Kmart.com and ShopYourWay.com. Customers can purchase merchandise, including shirts, hoodies, pants, shorts, outerwear, headwear and accessories all inspired by WWE Superstar and current WWE Champion John Cena.
“I am excited to announce WWE’s relationship with Kmart and bring the Never Give Up by John Cena collection to all of our young fans,” said Cena. “For the first time ever, young shoppers will be able to go to Kmart and find a new line of apparel that expresses my lifestyle and my never give up attitude.”
Kmart apparel continues to build a powerful portfolio of brands and align with celebrities such as Cena to attract a young, cross-cultural customer.
“The Never Give Up by John Cena apparel line is a lifestyle brand that appeals to those who not only like his style, but are drawn to the positive message he offers,” said Cheryl Olinger, VP/GMM of Kid’s Apparel, Kmart. “Kmart will have the exclusive opportunity to provide merchandise previously available only at WWE events. We believe the line will resonate with many of our current, younger customers while allowing us to reach a segment of John's fan base that may not have shopped at Kmart before.”
“WWE is thrilled to team up with one of the country’s leading retailers and offer millions of fans a full apparel collection inspired by John Cena,” said Casey Collins, Executive Vice President of Consumer Products, WWE. “His global appeal fits perfectly with Kmart’s new group of entertainment-driven fashion lines.”
WWE Champion John Cena Tweeted the following:
— John Cena (@JohnCena) June 4, 2013