Variety has a new article online with several WWE business notes including the social media push and the shift to PG programming. The publication WWE has attracted several huge sponsors since going PG five years ago. Below is an excerpt from the piece:
The “Attitude Era” may have launched the careers of “Stone Cold” Steve Austin and Dwayne “The Rock” Johnson during the 1990s, but WWE’s programming was considered too edgy for advertisers. Five years ago, the wrestling conglom embraced a PG rating, and since then it’s helped attract family-conscious advertisers like General Motors, Ford Motor Co., Disney, DreamWorks, Paramount, Kmart, Subway, Taco Bell, Colgate, Frito-Lay, Schick and Mattel. WWE nabbed $160 million through its toy licensing pact with Mattel last year, up from $110 million in 2010.
Variety also reports WWE is looking at a new concept where fans would be able to purchase virtual goods with “WWE cash.” Below in an excerpt:
So far, WWE collects a licensing fee and percentage of the ad sales for its content on YouTube and Hulu Plus. But to take further advantage of digital platforms, WWE is considering elements of gamifi cation, where fans can purchase virtual goods or be rewarded with accumulating “WWE Cash” for activity via apps or on Facebook and Twitter.
Click here to read the Variety article in its entirety.