Last month we reported here on WrestlingNewsWorld.com Premium about candidates to carry Smackdown if Sheamus doesn't work out as hoped.
I'm told when the WWE Hell in a Cell buyrate came in better than expected, some in the company were pushing for Smackdown to be built around Ryback next year. The idea was to have Ryback as the "face of Smackdown" much like John Cena is for Raw.
Right now Ryback is "penciled in" to win the Royal Rumble and there have been ideas pitched for him to win the World Heavyweight Championship from either Big Show or Mark Henry at Wrestlemania 29. Plans are always subject to change until they actually happen but it's worth knowing the company's current thinking and and current direction.