4-Traders.com has a new interview with WWE Chief Financial Officer George Barrios. In it, he discusses the future of pay-per-view and the WWE Network.
Below are the highlights:
Sure. So on the first part, continuing on with our core products, we’re going to keep them fully distributed. We think that’s a great platform for a network. And we think there’s a lot of value as those shows come up for renewal. Our four biggest contracts will be renewed over the next three years. We think that’s a great opportunity for us because of the value we deliver. Then to the network, we said we’re going to take our pay-per-views. We’re one of the preeminent pay-per-view providers today and our pay-per-views are priced anywhere between $49.95 and $59.95 today and we’re going to make that the core of a value proposition with a lot of other new content and put it on a premium network so that our fans can subscribe. We said the price will be somewhere between $12.99 or $14.99, to be determined as we go to market but we think that’s a real great opportunity. And to your question about breakeven, about a million subscribers because the pay-per-view buyers will migrate over to the network. That’s our belief. About a million subscribers, we breakeven at 2 million, it’s a really good business; at 3 million to 4 million, for us it’s transformative.
We believe over time. We believe the value proposition will be much more powerful to subscribe to a network at $12.99 to $14.99, 24/7, you have the pay-per-views, a lot of great content, our library, a lot of retrospective programming that we’re doing that’s testing really, really well, we’re producing it right now so over time, I think the pay-per-view does go away.
This is nothing we haven’t heard (or reported) before but if you do check out the piece at 4-Traders.com please be aware they have a typo in their price points. The WWE Network will be priced between $12.99-$14.99 per month and will include all pay-per-views except for Wrestlemania.
You can watch the interview embedded in the video below: