CableFax.com featured quotes from Rob Bernstein, VP, Editorial Director of Digital & Print for WWE in a new article talking about the company’s App. In it, Bernstein explained the WWE App is no longer a second screen experience but is considered “adjunct programming.”
Each week at Monday Night Raw there are 10 staff members dedicated to the App, including writers, a producer, a cameraman, a talent wrangler and full technical support. Bernstein said WWE sees their highest engagement during their live shows and they want viewers to be able to “bend the story.”
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