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WNW Insider Exclusive - The Monday Night War Numbers Disappoint; Things Even Tougher For TNA Next Week
Written by Richard Gray on Mar 10, 2010 - 4:51:43 PM
Below is the cover story for today's edition of the WNW Insider (our all new free daily newsletter). If you are not yet signed up you can do so for free by entering your name and email address in the box on the right side of the main page of the website.
The numbers are in for round one of the Monday Night Wars of 2010 and neither WWE nor TNA were impressive. TNA Wrestling made the decision to move Impact to Monday nights following a successful 1.5 cable rating they did on January 4th. Hoping they could capitalize on that success, the company only put up a 0.98 cable rating this past Monday night with a total of 1,361,000 viewers. While the feeling in TNA is they will build off this number and it is a "marathon" not a "sprint" to become competitive, there has to be a lot of disappointment. The one thing I find baffling is why TNA did not move Impact to the 8-10 PM timeslot where they would only be competing with WWE Raw for one hour. Remember the 8 PM hour on January 4th was their strongest hour as that hour did a 1.69 followed by identical 1.33 cable ratings. The January 4th show averaged 2,200,000 viewers which is 839,000 viewers more than this past Monday. Time will only tell if the move was smart but one can only wonder why they didn't move to the earlier timeslot.
WWE Raw on the other hand only did a 3.4 cable rating off hours of 3.25 and 3.5. The show featuring Criss Angel as guest host averaged 5,091,000 viewers. TNA clearly took a bite out of WWE's audience as they did a 3.7 cable rating off hours of 3.56 and 3.78 last week with an average of 5,320,000 viewers. 229,000 less watched Raw this week than last week. They may have watched TNA or they may have watched something else but the fact is Wrestlemania is drawing closer and WWE doesn't want to be losing their audience.
WWE has already loaded up next week's edition of Raw, declaring it Wrestlemania rewind night and announcing a very strong lineup on a show that features Steve Austin as guest host. Going against a taped TNA show will be John Cena vs. Big Show, World Heavyweight Champion Chris Jericho vs. Shawn Michaels, Triple H vs. Randy Orton and Steve Austin presiding over the contract signing to Vince McMahon vs. Bret Hart.
TNA is certainly fighting an uphill battle and it will be interesting to see if this week's show was strong enough to retain an audience that can go against Wrestlemania rewind night. Click here to read full taping results for next week's edition of TNA Impact.
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