The Los Angeles Times is reporting that WWE will begin airing a new show, titled WWE Saturday Morning Slam, August 25th on The CW. The weekly half-hour show will feature one pre-taped match per week, as well as behind-the-scenes segments. The show will be targeted at the young boy demographic, explained in the excerpt below:
Saban and WWE are hoping to capitalize on research data that show children, including a healthy contingent of boys younger than 12, make up 22% of the audience for the wrestling group’s core franchises, “Monday Night Raw” and “SmackDown,” which run on the NBCUniversal cable channels USA Network and Syfy, respectively.
“Children make up a huge, huge component of our audience,” said Eric Pankowski, senior vice president for WWE creative and development.
In an average week, the audience for WWE’s national programs includes more than 2.5 million viewers younger than 18, Pankowski said, and about 40% of the people who attend live WWE events bring their kids.
As previously noted on WrestlingNewsWorld.com, WWE recently conducted a survey to determine the name of the show. WWE Saturday Morning Slam beat out WWE Jakked, WWE Amp’d, WWE Supercharge, and WWE Turbocharge.
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Thanks to Wrestling News World reader Logan Walker for sending in the article.