Big changes could be coming to Spike TV, the home of TNA Impact Wrestling, due to slipping ratings and lower advertising revenue in 2012. Broadcasting & Cable has a new article online featuring quotes from Viacom’s head of ad sales, Jeff Lucas, regarding a transition of the network.
“Spike is a network that is transitioning, a majority of it, to more of a general entertainment network,” he says. “This year we’re announcing to the marketplace that we’re developing scripted programming for Spike.”
It’s also possible the network could get a new name.
While Impact was not brought up in the article, it was noted that Spike will continue to focus on male-oriented programming such as Bellator MMA.
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