Variety is running a piece to promote the milestone 1000th episode of WWE Raw with quotes from Stephanie McMahon in it. Below is an excerpt:
"We're going to use social media in a more enhanced fashion," besides just promotion, Stephanie McMahon Levesque, executive VP, creative for WWE, told Variety. "Our fans will affect some type of content in the show every week."
Doing so "keeps your audience tuned into the broadcast for the entire three hours," she believes. And if it works, the move could pave the way for other shows considering ways to keep distracted auds from changing channels.
Click here to read the article in its entirety.