As I reported earlier here on WrestlingNewsWorld.com, the buyrate for SummerSlam was up big and beat expectations by more than 34% in North American buys. While international numbers didn’t go up as much the show was seen as a huge success and Brock Lesnar’s drawing power has come to the forefront.
One source said “this was the Brock show and he delivered… and then some.” The 34% was based on the company’s own inflated projection. I’m told it is huge for Lesnar and his supporters and Vince McMahon is going to have to reevaluate how to use him. My source says more eyes are going to be opened now more than ever to “go for the huge kill shot” for Brock vs. The Rock at Wrestlemania XXIX next year.
It’s likely WWE will try and re-sign Lesnar, albeit at a lower rate, but Brock just proved he can draw even after being put under to John Cena in one of the worst creative calls in the company’s history.