This Week's Impact Wrestling Does Lowest Viewership Of The Year

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This week's Impact Wrestling only did a 0.93 cable rating with an average viewing audience of 1,170,000 viewers on Spike TV. This was the lowest viewership of the year and the lowest since October 11, 2012.

  • The more things change….

    • snoopy

      Yeah that’s true,But you know what it’s the industry that will be hurt if wasn’t for TNA. People can choose sides if they want but if TNA or any other company goes under then the industry comes closer to not existing. And the WWE know this.

  • The Breaker

    I’m sure this is discouraging news for TNA brass, especially considering how hard they pushed this week’s show.

    • it’s madness really must be wondering what went wrong

  • michael

    You know what they are missing? Daduhdadadaduhdaduhdaduhduhdadaduh.

    • Nostaljack

      LOL! Every show on the air should have that. They should all use it as open and end credits.

      • I detect sarcasm…..

        • Nostaljack

          You shouldn’t. I absolutely *love* Fandango’s theme and have listened to it often since I grabbed it from iTunes. Can’t you just imagine: “And now, the 10 o’clock news…with your hosts…” and “ChaChaLaLa” playing in the background? People would be anxious for the news! *No* sarcasm was intended with my response. I’ve officially marked out for a theme song. Where to now? LOL!

  • Stephan

    I’m sure that I’ll get thumbs down for this. But this is so, so predictable largely based on the pattern for the last five years. But also the lack of long term vision.

    Dixie is doing nothing to help this company. The company is living off of the cash flow of another entity (Panda Energy) and she doesn’t have sense enough to market it. Where are the commercials? Where are the stars’ guest appearances in different companies? Where is their promotion of a cause with a large following? Hell, I know that they were doing an anti-bullying thing for a few weeks but in the meantime, that has NEVER been mentioned once nor do they proactively go out and promote it unlike the WWE’s Be A Star. That’s TNA in a nutshell: They have an idea but drop it or simply are too incompetent to know how to get from Point A to Point B.

    TNA won’t grow under her leadership. It can’t. You get the same excuses such as “the company is only 10 years old and on a small network, but it’s still the highest-rated show on Spike”. Eventually, that runs it course and it has. TNA has had more than enough time to catch on with the fans. Hell, that January 2010 show did a monster rating even when competition with WWE with Bret Hart’s historic return, so that demonstrates that there sure as heck is more brand awareness than TNA claims. Spike reaches nearly 100M households. Don’t give me the “new brand” copout. What are they lacking now? They have the stars; they have the live events; they have the prime time television slot. What the hell else is there? Lack of vision.

    Compare it to the WWE model. Listen, I haven’t been fond of a lot of what has fallen under the PG umbrella. With that said, it’s not an audience of one WWE has to build a sustainable business model around. Look at how WWE has reinvented itself over the past five years – they don’t flustered even when they score the lowest Raw rating in 15 years. And WWE has had monster factors that worked against them too – hell, one of their workers murdered his child and wife and the backlash surrounding wellness was a tsunami against the company. Yet, WWE is coming off a monster weekend with Governors, celebrities, record breaking gates, new sponsorships and internet sensations to show for their efforts. That is the culmination of smart business strategies and vision. Something TNA lacks. And no Full Metal Mayhem, good episode of Impact, title change, new star or whatever next they throw at us will change that.

    • LeftyTosser

      Stephen, I agree with a lot of your post. Vision with any company is a crucial factor in growth. Right now TNA does not appear to have that long term vision. In order to get from point A to point B and onto point Z, there has to be a game plan. While I think the creative team at TNA does a better job of story lines than WWE, the company overall does not seem to know where they want to go.

      A typical example is Matt Morgan. Here is a guy with the “look”, the ring skills and the mic skills and yet the only time he is on TV is when he is talking or beating someone up back stage or after a match. Why not have this guy in the ring twice or three times a month and start building around him? Same way with Bobby, Storm, AJ, Joe and some of the others. How about starting a faction from these guys to battle Aces&8s and get the fans behind the group?

      I agree with you 100% on getting the “stars” out doing more promotion with larger charities and publicize the heck out of it. Even though Cena is huge with Make A Wish, he is certainly not the only high profile star doing it. That would be a great place to use Hardy, Morgan, Angle, Mickie, Sting and some of the better known names. There are a ton of causes out there like Special Olympics, American Cancer Society, etc. that involve young people that I am pretty sure would love to have “names” come to events.

      Back to the long term vision issue. I don’t know who has the problem, but it is obvious that someone does. There is far too much talent in TNA to continue with the current ratings. There’s no way they can be making money in the US. They do well in other countries, but home is where the money should be rolling in. As has been stated at least a million times before, get Sting and Hogan off the air every week, let them go to live events to build attendance but stay out of the ring and off camera. They should be on TV no more than 15 minutes a month. Spread it out however you want, but keep them out of the ring until a big event. People don’t want to watch a talk show with a little wrestling, they want to watch a wrestling show with a little talk to build story lines.

      By the way, in my opinion the ratings drop this past week had more to do with Mania than it did TNA. I would be willing to bet that every year a similar drop occurs. Folks are more focused on what WWE is doing for Mania than watching a second tier show.