While the talk coming out of last week's Raw was that John Cena handing the World Heavyweight Championship belt to Ric Flair was a way of retiring it, that's not the case. Cena came out with both the World Heavyweight Championship and WWE Championship title belts at Battleground on Sunday. Both titles were used in the pre-match graphic and the titles were held up by referee Charles Robison.
— Richard Gray (@wnwdotcom) July 21, 2014
As previously noted, the long-term plan is still for the WWE Championship belt (the one The Rock introduced to the company in 2013) to be the company's title belt.