Why You Probably Won’t Be Seeing Wrestlemania XXVIII Available In 3D In Movie Theaters This Year & How It Involves WWE’s Number One Priority As A Company

I’m told the talked about deal of having Wrestlemania XXVIII available in 3D in theaters is “pretty much dead” at this point. While not newsworthy in of itself, the reason why is actually interesting.

Any time a pay-per-view event is also available in theaters, the cable and satellite providers are not thrilled because they lose out on closed-circuit revenue. It’s usually not something they can do much about and it’s not uncommon for a main event boxing match or UFC event to be carried in theaters as well as pay-per-view.

However, right now WWE’s number one priority as a company is gaining clearances for the WWE Network, thus making it a “terrible time” to upset cable and satellite providers by making one of the biggest pay-per-view events of the year also available in theaters. Both the cable and satellite providers know they have all the leverage and they’ve expressed their displeasure to WWE with the idea of Wrestlemania XXVII being made available in theaters.

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  • Dustyn

    WWE has been in theatres here in Canada for years. I think it's a great idea. I went to WM 20 in the theatre, it was $24.00 (plus food/drink) and I loved it. Everyone was cheering, booing, etc, and it was a fun environment. I've been to a few other non WM PPV's in the theatre as well.

  • Michael413

    I hope WM remains in theaters here in Canada. Last year during the lawler/cole match the satellite feed went blank and came back on for all of the stone cold stunners with the theater to blame for the mishap, and everyone received one ticket for one free “special” event such as a UFC or wwe PPV. I have held onto my ticket ever since last year with the intention of using it for wrestlemania this year. I will be extremely disappointed if I can not watch the show in theaters

  • Jason

    They could always do a 3D televised PPV. I would buy it up to the price of $59.99. Anymore than that and I would not buy.