– WWE issued the following press release today:
STAMFORD, Conn., Jun 25, 2012 (BUSINESS WIRE) — WWE today announced the appointments of Bill Hirsh and Ted Van Zelst each as Vice President, Integrated Sales. Hirsh and Van Zelst will be responsible for sales and building key marketing partner relationships for the company and report to WWE Executive Vice President of Sales & Partnership Marketing, Andrew Judelson. These new hires are part of a broader, deeper commitment and evolution of the WWE sales function.
Prior to joining WWE, Hirsh was Vice President, Corporate Partnerships at the NHL’s New Jersey Devils/Prudential Center where he oversaw corporate partnerships and new business development. Before that, Hirsh was Vice President, National Sales at Screenvision, where he managed advertising deals, strategic partnerships and integrated marketing programs nationwide. Hirsh also spent nearly a decade at Madison Square Garden as Director of Media and Marketing Partnerships handling national sales for the New York Rangers, New York Knicks, MSG Network and other MSG properties. He holds a Bachelor of Arts degree in Speech Communication from San Diego State University.
Van Zelst joins WWE from Live Nation, where he was Vice President, National Property Sales. He was responsible for the sale of all national music sponsorship platforms, including headlining tours, venues, content and digital networks. Before joining Live Nation, Van Zelst held the position of Director, Corporate Marketing at NASCAR where he increased revenue growth through the sale of official partnerships, media platforms and team sponsorships. He holds a Bachelor of Science degree in Kinesiology from Indiana University.