WWE Hires New Senior Vice President Of Marketing With An NBA Background

- WWE issued the following press release today:

WWE Names Brian Flinn SVP Of Marketing
March 26, 2012

STAMFORD, Conn., March 26, 2012 – WWE (NYSE: WWE) today announced the appointment of Brian Flinn as Senior Vice President, Marketing. Flinn, previously a senior executive at the National Basketball Association, will report to WWE Chief Marketing Officer Michelle D. Wilson. In this role he will be responsible for providing strategic direction for WWE’s branding and promotions, database marketing, pay-per-view events, affiliate marketing and consumer insights.

Prior to joining WWE, Flinn was the Senior Vice President of Marketing at the National Basketball Association (NBA), where he oversaw the league’s marketing, internal communications and research groups. Flinn has been involved in some of the NBA’s most recognizable initiatives in recent years, including the development of the award-winning “Where amazing happens” campaign. Before joining the NBA’s marketing department, Flinn spent six years in the league’s communications group, where he developed strategic campaigns for a variety of business units and helped launch the NBA Development League. Flinn started his career at the New York Knicks in public relations.

Flinn graduated magna cum laude from Ithaca College with a bachelor’s degree from the Roy H. Park School of Communications, with a minor in sports management.

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