Exclusive Details On A Big Time Guaranteed Money Offer That Was Made To WWE To Carry The WWE Network As An Online Exclusive Network – Who Made The Offer, How Much It Was Worth, Why Vince McMahon Is Downplaying It & Is Still Committed To Launching A Cable Network, What People Inside WWE Are Describing As A “Life Preserver” For The Project

Vince McMahon mentioned again today in the conference call with investors to discuss WWE’s first quarter earnings of 2012 that both traditional and new models have been explored for the upcoming WWE Network. One of the new models involves YouTube and their initiative to launch 100 new channels this year.

I’m told under the current agreement between WWE and YouTube, WWE receives approximately $1 million a year to supply the service with original programming. With all of the struggles WWE has had with launching the WWE Network (the launch date repeatedly delayed, failure to sign carriage agreements, etc.), YouTube reached out to the company to see if there would be any interest in moving the launch of the WWE Network as a YouTube exclusive channel that was streamed live 24 hours a day.

Instead of the $1 million per year that WWE currently receives for original programming on their channel, YouTube offered them a lucrative offer somewhere in the range of $1 million per month. Thus far Vince is downplaying the offer and doesn’t want to waver on his instance that WWE launch a cable television network by the end of the year, come “hell or high water.”

However, if the WWE Network continues to run into stumbling blocks, don’t be surprised if that reported $12 million per year guaranteed starts to look a little more appealing. One source told me there are already those in the company that think the WWE Network is destined to be a “colossal disaster” and the offer from YouTube to run a more streamlined and scaled back “online” network for a guaranteed sum of money is almost like the company being thrown a life preserver before anymore money is sunk into a project that appears to be doomed.

Nonetheless I was reassured that Vince wasn’t biting yet and everyone has been told full speed ahead with the previous plan.

Connect With WNW

Follow us on Facebook, Twitter, Google+ and LinkedIn!

  • Fernando

    If they put the Network on Youtube, I expect it to be available worldwide, and not just for Americans.

    • Adamtrace

      Agreed, half the content on their channels isn’t available to countries outside the us. It needs to be available to the global market….

  • Ernest Bethea

    If I were McMahon, I'd bite. I mean WWE and YouTube looks the be a Match Made in Heaven!

  • Kleck

    Why not bite on it in the short term and then launch it as a network in a few years once shows and the channel get exposure. YouTube will most likely look for a long term deal though.

    • Philip Thompson

      I agree – it'd be a good way to determine whether or not it could work, if WWE could provide enough engaging content and whether viewers were interested. I do love shows like Are You Serious? BUT WWE will have 168 hours per week to fill – that is a 5 minute show. If their shows are going to be 5 minutes long then they'll need over 2,000 shows per week! They could do what other cable providers do and have infomercials during the night – for WWE merchandise etc. Hulk Hogan was originally offered the opportunity to endorse a certain Health Grill and he turned it down because he thought it'd never be popular. George Foreman endorsed it instead and now he has earned a fortune from it and Hulk Hogan is stuck working in TNA.