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Shane McMahon Brokers Huge Deal Between You On Demand & Warner Brothers

Written by Richard Gray on Jun 15, 2011 - 4:11:58 PM

Variety reported today that former WWE executive and the son of Vince McMahon, Shane McMahon, has brokered a deal to make Warner Brothers movies available through the "You On Demand" video demand service (where he is chairman and CEO) in China. Shane is quoted in the article, describing the deal as "groundbreaking." Below is an excerpt from Variety's article:
Last summer, company tapped former WWE executive Shane McMahon as its CEO and chairman, based in part in Gotham and Beijing. Since his hire, the company has been ramping up fundraising to speed up the rollout of the service, lock down content and market the venture.

As executive VP of global media at WWE, McMahon, the son of Vince McMahon, was instrumental in expanding WWE's reach overseas, brokering lucrative deals for the company's TV shows and PPVs in 145 countries in Europe, Asia and Latin America to broaden its audience.

On the China deal, McMahon on Wednesday described it as "groundbreaking because we are going to be able to monetize content in the largest market in the world." He said it was difficult to leave the family business but the opportunity to be a licensed distributor of entertainment in China was too irresistible. "I didn't want to look back and regret not having done this." The deal took more than a year to come to fruition, said McMahon, and all the studios expressed interest with Warner being the most aggressive. McMahon said he expects other studios sign on as well.

You On Demand, which recently signed on Fidelity's Hong Kong operations as an investor, is expected to begin trading on the Nasdaq exchange no later than October, said McMahon. "With the China deal, and with Fidelity, all the checks for now are marked off in the checkbox," he added.
Click here to read the full article.

Richard Reacts: It's funny how things happen as I just put Shane McMahon over for the amount of success WWE has had in international markets because of his work in the company. It's great to see Shane have success, especially outside of his father's footsteps.


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