WWE Puts Up Impressive Social Media Stats With Wrestlemania 28

Vince McMahon set out to make Wrestlemania XXVIII last weekend the “social media event of the year.” Mashable.com has a new article online looking at the show’s social media statiscs. Below is an excerpt from their article:

  • A partnership with YouTube to deliver Wrestlemania content gained a total of more than 3.9 million views for the week surrounding the event.
  • Despite being a pay-per-view broadcast, Wrestlemania was TV’s most socially engaged program on April 1, according to Trendrr.
  • The hashtag #Wrestlemania was mentioned more than 610,000 times on April 1.
  • The high level of social engagement delivered record traffic to WWE.com, and a 30% increase over traffic during Wrestlemania the year before.

Click here to read the article in its entirety.

Thanks to Wrestling News World reader Logan Walker for sending in the link.

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  • Michael

    Im sick of all this "TRENDING WORLDWIDE" stuff.

    • Brandon Ceielo

      But it's free publicity! IMO, TNA should try this too. Especially since they're not getting much help from Spike. Sure, they're keeping them on the air, but they do not advertise them well, if at all. The fans are basically walking advertisements. They let all their friends know what's on and what's going on.

      Then when they're "trending", they let the rest of the nation / world know what's going on and could pique their interests and could possibly get them to tune in then or the following week. A few of my friends got back into WWE after seeing a few "trends" this past year.

    • Wwe4L76

      Me 2!

    • GODSENT83

      Welcome to 2012

  • Matt

    I'm cool with the Twitter stuff. As sometimes too pushed as it is, Twitter does really control a lot and is a great way for things to get across. Of course coming from me who has almost 30,000 tweets

  • iamjohnnymcb

    does vinnie mac wants attention or does he wants money? cause trending worldwide doesnt bring in the green in his pocket

    • Kelvin

      Um free publicity and advertisement equals $$$

    • Bruno

      Ate I crazy. Twitter equals publicity for free. That’s more viewers and more money

  • kevin

    Sorry ment to say thank you lol.

  • HBKray

    Iamjohnnymcb, trending creates further awareness which ultimately brings in a larger audience. I wonder how many people bought wrestlemania after seeing it plastered all over the internet in the week leading up to mania. It can get annoying but its brilliant business by Vinny Mac

  • http://www.playpauseplay.com Penmonicus

    In a way it’s brilliant business, but it can also come back to bite them in the ass if TNA start doing it too, and start getting just as much free publicity.