Vince McMahon set out to make Wrestlemania XXVIII last weekend the “social media event of the year.” Mashable.com has a new article online looking at the show’s social media statiscs. Below is an excerpt from their article:
- A partnership with YouTube to deliver Wrestlemania content gained a total of more than 3.9 million views for the week surrounding the event.
- Despite being a pay-per-view broadcast, Wrestlemania was TV’s most socially engaged program on April 1, according to Trendrr.
- The hashtag #Wrestlemania was mentioned more than 610,000 times on April 1.
- The high level of social engagement delivered record traffic to WWE.com, and a 30% increase over traffic during Wrestlemania the year before.
Click here to read the article in its entirety.
Thanks to Wrestling News World reader Logan Walker for sending in the link.