– The following press release hit the wire today, announcing the deal between WWE Studios and Anchor Bay Films to co-distribute “The Day.”:
STAMFORD, Conn., Mar 23, 2012 (BUSINESS WIRE) — WWE® Studios and Anchor Bay Films today announced a partnership to co-distribute the provocative action thriller, The Day. WWE Studios secured the U.S. distribution rights to the film immediately after the film’s initial audience screening at the Toronto Film Festival.
The Day was one of the most buzzed-about films at the 2011 Toronto International Film Festival’s Midnight Madness section. The film stars a stunning cast that includes Shawn Ashmore (The X-Men trilogy), Dominic Monaghan (“Lost” and The Lord of the Rings), Shannyn Sossamon (A Knight’s Tale, 40 Days and 40 Nights) and Ashley Bell (The Last Exorcism).
“With the incredible audience reaction it saw at Toronto, we knew that The Day would be a great addition to our brand,” said WWE Studios President, Michael Luisi. “By combining the marketing power of our television, digital/social media and print assets with Anchor Bay’s tremendous distribution capabilities and successful track record, we look forward to bringing this film to a broad audience.”
“We are extremely excited that we are partnering with WWE Studios in this venture,” commented Kevin Kasha, Executive Vice President, Acquisitions and Co-Productions. “The film’s production team has created a truly fresh story and brought in top young talent to bring it to life. Audiences will be thrilled, thoroughly entertained and will be left hungry for more.”