NBC Universal announced on Monday the rebranding and makeover of its G4 television network into "The Esquire Channel." They'll be teaming with Esquire magazine to launch "an upscale Bravo for men."
This is significant as both WWE and UFC tried to purchase the network and rebrand it for their respective companies. As I reported here on WrestlingNewsWorld.com Premium on July 15, 2011, WWE was hoping to acquire G4 to launch the WWE Network. The thinking was it would guarantee them significant distribution with already acquired clearances.