Zack Ryder A TLC Snub, Sin Cara Injured, Rumble Commercial, Pre Show Match

That picture feels like a million years ago

Ryder's problem is that his gimmick was a one-shot wonder. It worked, but it was never something that could last. The character he came up with was fun and all, for a moment, if you like that sort of thing, but it doesn't have enough depth. Personally I find it rather annoying but then I don't have any connection or interest in the whole Jersey Shore Partyboy Douchebag persona.
If that's an extension of his real life personality, as a lot of these 'home made' characters are, then it doesn't bode well for him as anything other than a career as a lower to mid card talent.
Unfortunate, perhaps, but life's rarely fair to everyone.