Jack Swagger Buried, Brodus Clay, Roode's Failed Heel Turn, WNW iPhone App, 2012 Royal Rumble Winner

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Why is WWE burying Jack Swagger?

Jack Swagger is a very unique talent in terms of the way he's been pushed. The WWE office was very high up on him coming out of developmental as they pushed him on ECW to the top of the brand as ECW Champion. In 2010, he became Mr. Money in the Bank after winning the bout at Wrestlemania XXVI and ended up winning the World Heavyweight Championship. Swagger appeared to be the next mega-star to be churned out of the WWE machine, however, there ended up being an issue with his behavior backstage and it resulted in a humbling that has lasted throughout the year. Every time I think Swagger is going to be built back up, he's buried again. Swagger was unable to establish himself as a top star during his run on top and as a result, finds himself in a mid-card enhancement role. I haven't heard the future creative plans for his character but this is why it's absolutely crucial that a worker take full advantage of a run on top.

Given all the build for Brodus Clay, could he be the one to end the reign of Mark Henry and become the next World Heavyweight Champion?

WWE has big plans for Brodus Clay if he ever makes it to television. Clay has seen his re-debut pushed back for several weeks now although the company is still planning a huge push for him. I don't think it's likely he'll be the worker to stop Mark Henry because Henry is a Smackdown worker and Clay is being pushed for Raw. It will be interesting to see who will be the worker to stop Henry as it will give whoever does it a huge rub.

I feel like turning Bobby Roode heel was a huge mistake. He was a brilliant babyface and James Storm would have made the better heel. What are your thoughts?

I completely agree the Bobby Roode heel turn on TNA television has been a failure to this point. The company built Roode for months only to have him go under to Kurt Angle at Bound For Glory. In a move no one saw coming, James Storm ended up beating Kurt Angle for the title in a less-than-stellar match on free television the next week. The company ended up turning Roode heel and getting the belt on him only for people like Eric Bischoff and Hulk Hogan to smirk about how they outsmarted everyone. Fans weren't "outsmarted," they were thrown off because the storyline was so poorly booked. While Hogan and Bischoff will boast the Internet fans criticize because they "don't see the full picture," I argue Hogan and Bischoff have no idea what they are doing. I'm told the duo actually wants the title back on Jeff Hardy which I believe is a huge risk given his past behavior.

What's the latest with the WrestlingNewsWorld.com iPhone App?

Our iPhone App has been down since the launch of the new design as we wait for our developer to finish updating the code. The top two posts on the application will load the new mobile site in a fully functional manner until the update comes out.

What are the plans for next year's Royal Rumble match? I hear Randy Orton is the favorite.

WWE creative has started to pitch plans for the 2012 Royal Rumble match; however, no winner has been finalized. There is a debate every year whether or not the match should be used to elevate a younger worker or help re-build an already established worker. There is already a unique situation for next year's match as Daniel Bryan is still scheduled to challenge for the World Heavyweight Championship at Wrestlemania XXVIII. While I have maintained I'll "believe that when I see it," there is going to be an interesting scenario with the title shots usually being determined at Royal Rumble and Elimination Chamber respectively.

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