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John Cena's Injury & WWE Offering Refunds, Booking Part-Time Talent, How WWE Measures Viewership

The following is today's edition of Ask WNW. Ask WNW is the most popular feature on the website where Richard Gray answers four questions daily, Monday through Friday. To submit your question for the next installment of Ask WNW, click here.
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I'm attending the Raw live event in Jackson, Tennessee this weekend. I got an email from the venue on Wednesday night saying John Cena would not be there and I could call a number for information regarding a refund. Is it normal for refunds to be offered?

WWE has been offering refunds to weekend live events that advertised John Cena in the main event. While Cena's elbow clean out was an issue he knew he was going to eventually need done, he decided on the time between Night of Champions and Hell in a Cell to do it. This is why it wasn't planned and WWE still advertised Cena for the shows. They have also been offering refunds at the shows themselves through the second match. As for Cena, he doesn't know if he'll be able to work Hell in a Cell which is the reason for Ryback and the fact the pay-per-view main event hasn't been officially announced.

Last year, I agreed with you that putting the Rock over John Cena at Wrestlemania was a bad idea since Cena is the face of the company and The Rock is not a full-time performer. That being said, since WWE is exploring more opportunities to bring back former talent (Rock, Brock, possibly Austin) would you agree that putting The Rock over was a smart move since it shows former stars aren't guaranteed to come back simply to put over the younger guys and that they might actually win their matches?

Hindsight is 20/20 but I might have felt differently about The Rock going over John Cena had I known he was going to work again. For all I knew last year at Wrestlemania XXVIII was going to be Rock's last match and I wasn't sure the kind of message it sent putting him over the face of the company only to go back to filming movies. However, I wish I could explain why WWE brought Brock Lesnar back for millions of dollars yet put him under in his first match back at a B-level show in Extreme Rules. Booking part-time talent is complicated because it poses the issue of how is this going to make us look in the long-term? Unfortunately Vince McMahon doesn't seem to be overly concerned about the long-term and is focused on short-term buy rates. Triple H seems to be thinking more about the company's future as he should be given the fact he'll be calling the shots one day.

You've made comments on the way WWE’s product is consumed and that ties into my question of in the modern world, does WWE take into account those of us that use DVRs to watch their programming? I just finished last week’s Raw and won’t get to see this week’s Raw until later and probably in smaller chunks. That also ties directly into your comments on having to sit through three hours of programming.

DVRs are accounted for later in the week in terms of ratings. However, the measure the company uses for how many people are viewing their programming, are how many people watch the show live. This information is provided by Nielsen Media Research and posted here once we receive it.

Is there any new news on Evan Bourne? How he's doing and return?

Evan Bourne continues to work hard training and undergo physical therapy for his seriously injured foot. He regularly provides updates on his status on his official Twitter account at this link. Bourne's injury is severe in nature and there is no timetable currently available for his return to WWE.

Do the General Managers for Raw and/or Smackdown have any real responsibilities?

No, the General Manager roles are 100% storyline. Everything they do/say is pre-planned by the writers and producers and their only role is to play the character just as an actor would in a movie.

Remember questions with proper spelling and grammar have the best chance of being answered. The next installment of Ask WNW will run on Monday, October 15, 2012.

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