Dixie Carter Reveals TNA Is Broadening Their Demographic, Becoming More Comfortable On TV

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Dixie Carter touched on a myriad of topics in a new Q&A published by Channel Guide Magazine.

One area of particular interest, Carter discussed TNA broadening their demographic as Spike TV looks to attract more female and viewers. She talked about the company targeting a very solid male 18-49 audience for 9 years but the new storylines are broader to target a female demographic and a family demographic. Below is an excerpt from the piece:

So, we’re shifting our focus a little bit. Our storylines are becoming a little bit broader, appealing to more of a female demographic and a family demographic than they may have before. We just started that probably three, four months ago and the numbers are already rising. I think our storylines are trying to appeal to that new group and I’m really excited that it’s working.

Dixie admitted she was concerned about becoming a television character but she is becoming more comfortable with it as time goes by.

You can read the entire piece at this link.

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