Dixie Carter Says There Was A "Plan B" If Spike TV Didn't Renew Impact; Discusses Ring Ka King


Jim Varsallone of The Miami Herald has a new article online featuring quotes from TNA President Dixie Carter. Below is an excerpt:

Spike TV and TNA Entertainment recently agreed on a multi-year extension on their strategic partnership, maintaining Spike TV as the exclusive U.S. television home of the emerging property.

The previous deal with Spike was through the end of 2012, so the new deal extends the partnership after 2012..

Was there a Plan B?

“Absolutely,” Carter said. “We were very fortunate to have interest from a few very good networks, but in the end it made the most sense to stay with Spike. We’re very loyal, and they have spent a lot of money and effort and time in building our brand, and the deal was right. So we made the decision to stay there.”

Negotiations didn’t take long.

Carter explained: “When it came down to it, I just said, ‘If we’re going to do this, let’s make it simple, and let’s do it fast,’ and it happened that way. If not, we were going to need to go and do other things.

“So it was a quick negotiation.”

TNA “Impact Wrestling” is one of Spike’s top-rated series. The show currently ranks among the top shows on cable in its timeslot with Men 18-34.

Carter added: “We’re a unique property because we deliver the audience and the demos [demographics] two hours in primetime 52 weeks a year, and that’s almost unheard of in television with the exception of wrestling, news and morning programming. So a lot of people [TV execs] would like to have that.”

How is Ring Ka King doing?

“It’s going good,” she said. “We’re on a network that the timeslot is probably not best for wrestling, and we’ve had a lot of serious competition. So we knew it was going to be tough going in, but it’s been very well received, and I think there’s a very strong opportunity for Ring Ka King to continue to be seen in India.”

“In total, we have a tremendous amount of television exposure [in the UK] compared to the United States,” Carter said, “and I think that’s one reason why we’re having ratings success over there as compared to our competitors. For the year last year and this year to date, Impact is the number one viewed wrestling program in the United Kingdom.”

Click here to read the article in its entirety.

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