Sports Illustrated's Loretta Hunt ran an in-depth piece on Dixie Carter and TNA Wrestling titled "Welcome to Dixieland: A Look at pro wrestling's female boss." I went through it and compiled some notable excerpts:
- The article chronicles Dixie's life growing up in Texas, making note her parents, Bob and Janice Carter, didn't come into money until later in life. Panda Energy International, the multi-million dollar energy company, was formed in 1982.
- Dixie would not confirm how much her family paid for majority ownership of TNA but claimed it was much higher than the rumored $250,000. It's noted that Dixie hinted it was in the seven-figure range. Dixie said her father encouraged they get in the wrestling business.
- It's noted that TNA "became a contentious topic" among the Carter family a couple years in because a lot of money was being spent and the company was not going the way the Carter family wanted. This later resulted in a shake-up that saw Jerry Jarrett sell his share to the Carter family and Jeff Jarrett remain on in an executive role.
- Spike TV is credited for helping TNA turn things around with the evolution of Impact in October 2005. Dixie said this was when the revenues grew. She said they've been "cash flow positive for the last four or five years."
- Dixie denied the company was for sale, calling the reporting "totally unsubstantiated." She brushed off the rumors saying this was the tenth, eleventh or twelfth time they've come up over the last 11 or 12 years.
- Carter said that Hulk Hogan was worth it but she admitted they used him on television too much (amen to that).
- Dixie said they took Impact on the road thinking if they could sell 1500-2000 tickets per show, they'd be good. She said they were very conservative in their budget. Carter said while they hit their revenue numbers, they overspent and there was a two-month overlap that cost them.
- She said the show has to be shaken up, not the venue and they've learned from the experience.
- Dixie concluded the piece by encouraging the negative Tweets she receives. She said she wants people to say those things because it means she's doing her job (as a heel).
I highly recommend you read the piece, even if you don't agree (or believe it), it's well-written and highly informative.