Official Press Release On John Cena's New Partnership With Post Fruity Pebbles

- The following press release hit the wire today:

PARSIPANNY, N.J., Jan. 10, 2012 /PRNewswire via COMTEX/ -- Post Fruity Pebbles and WWE Superstar John Cena are teaming up for a new partnership, which includes a collectable cereal box and an instant-win promotion awarding a VIP meet-and-greet with the talent.

To view the multimedia assets associated with this release, please click here.

Cena's passion charity, the Make-A-Wish Foundation, for which he has granted over 250 wishes for children with life-threatening medical conditions, and 'be a STAR,' the anti-bullying alliance co-founded by WWE and The Creative Coalition, are prominently displayed on newly-designed Fruity Pebbles cereal boxes featured nationwide January through March.

"It is truly an honor to team up with Post Fruity Pebbles. After all, who doesn't dream of being on a cereal box one day?" said WWE Superstar John Cena. "I am proud that the partnership also spreads awareness about the life-changing wishes granted by the Make-A-Wish Foundation and 'be a STAR's' anti-bullying message of showing tolerance and respect."

"We are thrilled to support John Cena's work in and out of the ring for children with life-threatening medical conditions and those who are being bullied," said Michael Krishnan, Senior Brand Manager at Post Foods. "We hope Fruity Pebbles' partnership with this popular WWE superstar will raise awareness for the Make-A-Wish Foundation and 'be a STAR'."

The on-pack instant win grand prize winners will each receive a VIP meet-and-greet with Cena, priority seating and transportation to a WWE live event, and an autographed "Rise Above Hate" T-shirt, in support of the 'be a STAR' anti-bullying message. First prize winners will receive an autographed version of the exclusive T-shirt. The second prize winners will receive the exclusive T-shirt. To enter, look inside the specially marked boxes featuring Cena for a special code to submit on .

The partnership stems from the onscreen and social media rivalry between Cena and WrestleMania XXVIII opponent Dwayne "The Rock®" Johnson, who compared Cena's brightly colored wardrobe to a bowl of Fruity Pebbles. Cena embraced the new nickname saying he is "Yabba, Dabba Delicious."

Post Fruity Pebbles Cereal and Fruity Pebbles Treats can be found at grocery stores nationwide. For more information, visit

  • Autrach Sejanoz

    Nice to see some good come out of the Rock/Cena storyline.

  • Trippster

    Just another example of how much weight the rock still throws around when he gets in the ring and starts yapping. Cena should have thanked Dwayne for making him alot more mulah!

    • BollyMexCPhT

      But he won't thank The Rock, because Cena is selfish.

      • Mrpopandlock

        Hmm ok then

      • Cena selfish? And what about the massive ego Dwaine the Rock?

  • Tyler

    Rock sucks

  • kim

    @BollyMexCPhT, what the hell do you mean “Cena is selfish”. Did you not read the part about all the charity work he goes out of his way to do? All 250 wishes he has granted to very sick children, and the awareness he works so hard to promote against bullying? Yeah… REAL selfish, idiot. And Dwayne never set out with any good intentions when he said that. He never meant for this new partnership to happen. It just did, because Cena made it so. So why don’t you pull your head out of your deluded arse and recognise a good deed when you see on; instead of shutting Cena down because you live to kiss Dwayne’s arse?

    • BollyMexCPhT

      You like to get trolled into trollhood dont you?

  • kim

    John Cena > The Rock.