A social media campaign by the UK-based company Walkers has apparently gone south and was entirely cancelled when people decided to disrupt it by sending in pictures of criminals in terms of mass murderers and child molesters just to name a few. One person in particular sent in a picture of Chris Benoit, which was then broadcast in a YouTube video to many followers of the company in particular.
Embarrassed at the results of this campaign, the whole thing was cancelled and Walkers released the following statement:
"We recognise people were offended by irresponsible and offensive posts by individuals, and we apologise. We are equally upset and have shut down all activity."
You can check out the video that incorporated Chris Benoit above.