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UFC Ruins Holly Holm, Backstage News On WWE Title Match At Battleground, Heyman's Frustration, Trump Acknowledges McMahon Friendship, More

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Holly Holm

- Holly Holm lost to Valentina Shevchenko by unanimous decision (49-46, 49-46, 49-46) after going all five rounds at UFC on Fox: Holm vs. Shevchenko in Chicago, IL on Saturday night. Holm has now lost twice since shocking the world by knocking out Ronda Rousey last November. We spend a lot of time critiquing WWE over their booking decisions and I know it’s harder to compare UFC because the outcomes aren’t predetermined but why UFC ever allowed Holm to step in the octagon before a Rousey rematch is beyond me. If she sits on the couch and waits for Rousey, she has at least two fights with massive payouts. Now, there is no reason for Ronda to even take a rematch against Holm. Holm truly made herself a one-hit wonder and Dana White is to blame. It’s up to him to put his foot down and refuse to promote a Holm fight against anyone other than Ronda Rousey. Of course she wanted to fight, she’s a fighter but these were two disasters that could have been masked by well-promoted Rousey encounters. UFC must protect their superstars, just like WWE. It doesn't matter if Holm isn't truly a superstar, it's up to UFC to make her look like one after her victory against Rousey. That's why no one else should have faced her. I know the UFC purists will preach parity and the fact Holm doesn't care about being a celebrity and just wants to fight but they're missing the point. UFC is a commercially driven $4 billion empire. You have to give the fans storylines to follow, something to hold onto besides pure fighting. It's kind of like how WWE is storyline-driven as opposed to promoting pure wrestling. Fans need storylines because storylines create attachment, which sparks interest and generates revenue.

- After making a surprise return at Friday night’s WWE live event in Delaware, Roman Reigns returned to the ring last night at WWE’s show in Wildwood, NJ. He went over Kevin Owens and cut a backstage promo to hype tonight’s triple threat match for the WWE Championship against his former Shield brothers:

">@WWERomanReigns following his big win in #WWEWildwood. Next

— WWE (@WWE)

Some strong words from @WWERomanReigns following his big win in #WWEWildwood. Next

— WWE (@WWE) July 24, 2016

">July 24, 2016

- Reigns is coming back from his first violation of the WWE Wellness Policy after testing positive for amphetamines. Friday was his first day back on the payroll and he’ll headline tonight’s Battleground show.

- WWE Battleground is tonight with the Kickoff starting at 7 PM ET. We’ll have complete coverage here at with exclusive analysis preceding and proceeding the show. Make sure to have plans to join our WWE Battleground “Open Thread” starting at 7 PM ET with streaming live results and your discussion. We previewed the lineup at this link.

- Xavier Woods & Big E missed Saturday’s WWE live event in Salisbury, Maryland. Big E was at the George Tragos/Lou Thesz Professional Wrestling Hall of Fame weekend at the National Wrestling Hall of Fame Dan Gable Museum, while I believe Woods had a travel issue. Kofi Kingston worked a singles match on the show, going over Erick Rowan.

- Tonight appears to be the final night for Braun Strowman in The Wyatt Family as he was drafted to Raw with Bray Wyatt and Erick Rowan going to Smackdown. We continue to hear there is a lot of disappointment in Strowman’s in-ring work with the feeling being his punches and kicks even need work. His size is great but he’s not improving as fast as they would like.

- Our writers did their Battleground predictions, so make sure to check them out. The only thing I will add is that we’ve heard a convoluted finish is in play for the triple threat match for the WWE Championship. We’re expecting Dean Ambrose to walk away strapped with Roman Reigns and Seth Rollins battling for a second world title on Raw.

- There is optimism that Paul Heyman will resolve his contract issues with WWE before SummerSlam. His deal expired this month and he’s been frustrated because he doesn’t have a downside guarantee and works per appearance. With his limited usage, he was threatening to not re-sign. We’re still expecting him with Brock Lesnar (assuming Lesnar can go) in the coming weeks, barring a change.

- Donald Trump stated Sunday on NBC’s Meet The Press with Chuck Todd that Vince McMahon called him and told him that his Undertaker-like entrance at the Republican National Convention was a “very, very good entrance.” Trump called him Vincent and stated that the two are good friends. You can watch the entrance at this link.

- Patrick Clark, who was busted open on Friday night, worked last night’s WWE NXT live event in a nose guard in Cocoa, Florida. He “did the honors” for Niko Bogojevic.

- MVP has falsified Teddy Long’s claim that he’s returning to WWE following the 2016 Draft. “Sorry bro. It's just not true.” is what he tweeted to one fan that asked.

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