Ever since WWE unified there Heavyweight Championships at Tables Ladders and Chairs in December 2013, we have seen a slow and steady decline of main event talent. Is only gotten worse over time since Brock Lesnar won the WWE World Heavyweight Championship and effectively disappear from television only defending his title 2 times in 7 months. Arguers will say that it spikes the ratings whenever Lesnar appears, but it isn’t worth it in the long run. Right now there is a significant lack of main event talent. The reason for such a lack of main event talent can be summed up simply, with less main event opportunities there are less main event talents. WWE made the decision to unify the WWE and World Heavyweight Championships and that was a huge mistake. With only one World Title there are only so many people who can get a run at the championship. When you think that a WWE Championship feud tends to usually last at least two PPV Events, at least.
When you figure that WWE usually does 12 PPV Events a year, and each feud takes up a minimum of two of those, that leaves only 6 different Superstars to challenge for the WWE Championship a year, and that is if there are no repeat challengers. Obviously, that’s subject to a variety of factors including ladder matches, triple threats, etc etc. Also, there can be main eventers who aren’t challenging for the title. Give or take it allows for about 6-8 main eventers at any given point. Now if the World Heavyweight Championship were reinstated it would potentially double the amount of main eventers at any given time. The World Heavyweight title was crucial to the WWE for several reason, one of the most important being the fact that it broadened the spectrum of main event talent.
One of the other reasons the World Heavyweight Championship was so important was that it was considered the “1B” title. It was a World Championship, and it was respected as such, but it was a title for the guys who weren’t necessarily the “face of the company.” Basically, it gave some up and coming talent to get their feet wet as a World Champion. Guys like Dolph Ziggler, Wade Barrett, Rusev, Ryback, Dean Ambrose, and Bray Wyatt had a stop gap between being in the midcard to being THE main event. It gives guys who should be in the main event, but aren’t yet, a place to go. It also gives WWE the chance to test the waters with guys like mentioned above, see how they do as the 1B Champion. See if they are ready to be “the guy.”
It’s simple really, when there are more opportunities to go around everyone goes up a spot. When there is more room in the main event, more guys go from midcard to main event. When more guys go from midcard to main event, there are more midcard opportunities. When there are more midcard opportunities, more guys from developmental get called up. So on and so forth. When you have a smaller main event title picture, there are less opportunities and it trickles down until guys like Dean Ambrose and Bray Wyatt end up directionless. Especially in a situation like we are in now where we have one WWE Championship, but the champion scarcely appears, at best, and championship defenses are even more infrequent. It creates a situation where there is a Purgatory for wrestlers who aren’t quite main event, but are above the midcard. WWE doesn’t want to lower them to the Intercontinental Championship or United States Championship, but doesn’t have a spot for them in the main event. They end up doing nothing, or having completely forgettable feuds. When they have forgettable feuds the crowd ends up not caring and stop responding. Once the crowd stops cheering WWE views the crowd reaction as not being interested in said wrestler or wrestlers, so they stop pushing them. It creates a generation of wrestlers with tons of potential who are being wasted because there is nowhere for them to go but down. This is part of the reason that WWE crowds have been so restless in the last year or so. Think about it, right around the time the World Heavyweight Championship disappeared is around the time the crowds started to “hijack” shows. I’m not talking about Daniel Bryan situations, because those are different. I just mean in general chanting random things during matches. JBL, Michael Cole, CM Punk, many other things including the dreaded “This is boring!” chants can kill any momentum a match or a superstar has of taking off.
Now, more than ever, we need to see the return of the World Heavyweight Championship. We have more potential in current superstars than I can remember in a long, long time. Guys like Dean Ambrose, Bad News Barrett, Wade Barrett, Seth Rollins, Cesaro, Dolph Ziggler, Bray Wyatt, not to mention all the workers down in NXT that have incredible untapped potential just waiting to be tapped into. WWE is putting a dam up in the way of a flood of potential. With the World Heavyweight Championship they open themselves up for a larger main event scene which will lead to more main event caliber superstars. With Raw being 3 hours long and the WWE Network giving WWE more freedom than ever before, there is no excuse not to have the World Heavyweight Championship around and increasing the main event picture.