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Why WWE Revived Brand Extension, Reaction To Lesnar's Return, WWE Release, Good News For The Rock

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- Vince McMahon spoke with investors on Thursday morning to go over WWE’ssecond quarter financial results for 2016. On the call, he was asked about the company reviving the brand extension. Vince explained they did it due to the plethora of talent they have thanks to Triple H’sNXT and the WWE Performance Center. He said they ended the brand extension years ago because they ran out of talent but that won’t be the case now with the success of NXT and the Performance Center.

- No one asked Vince McMahon about Brock Lesnar’s drug tests failures, the company not suspending him due to the Wellness Policy loophole or anything about UFC 200 in today’s conference call. George Barrios did field a question about the sale of UFC and a possible sale of WWE and while he didn’t shut it down, he sidestepped by saying they were willing to listen. Barrios put over the demand of live content and he didn't say no!

- Regarding the reaction to Brock Lesnar not being suspended by WWE, here’s what Jim Ross wrote in his blog: "All the armchair attorneys calling for WWE to suspend Brock Lesnar for his failed USADA drug tests associated with UFC 200 need to review Lesnar's contract and the WWE Wellness policy. Lesnar is a part time talent and part timers are not under the standard, WWE wellness policy according to the WWE itself. If Shaq actually does get in the ring with Big Show at WM33 in Orlando, then Shaq would not be tested either because he would be considered a part timer… I am not condoning PED use in any way but I do agree that WWE cannot require part time performers in a show business presentation, not a legit sport, to adhere to the same rules and regulations that they require of their full time talents. Plus to compare pro wrestling to MMA is somewhat eye rolling.”

- The WWE Network averaged 1,520,000 paid subscribers through the second quarter of 2016. The last figure was through Wrestlemania 32 and was 1,454,000 paid subscribers. We have all of WWE’s financial results for the second quarter available at this link.

- WWE have purchased a building to house their production facility in Stamford, CT and the acquisition will be reflected on the company’s third quarter earnings.

- WWE hopes to have 15,000 hours of on-demand content available on the WWE Network by the end of the year.

- Wall Street reacted negatively to WWE's earnings announcement as shares are down -0.15 (-0.76%) at press time. It's rather silly to write about stock quotes but you can follow shares of WWE in real-time and examine charts at this link.

- New today in our Members content: When was the decision made to do Finn Balor vs. Seth Rollins for the WWE Universal Championship at SummerSlam? Who pushed for Balor over Roman Reigns? Is Reigns still considered a top talent? We have answers to all these questions and much more at this link.

- reports that WWE has released Tough Enough competitor ZZ Loupe from his contract.

- Here are results from last night’s WWE Cruiserweight Classic: Zack Sabre Jr. beat Tyson Dux, Drew Gulak beat Harv Sihra, Tony Nese beat Anthony Bennett and The Brian Kendrick beat Raul Mendoza.

- HBO have renewed “Ballers” starring The Rock for a third season. The order comes after the first two episodes of the second season.

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