There have been a lot of complaints lately about how much and how often Vince McMahon is changing the script for WWE Monday Night Raw each week, typically on very short notice. One of the biggest issues is Vince's own indecisiveness in terms of how he wants the show structured. When the show first went to three hours last July, the focus was on having the show's four biggest segments spaced out at the top of every hour (8 PM, 9 PM, 10 PM and 11 PM).
When ratings declined, Vince was convinced it was because viewers "figured out the formula" and were tuning out at the top of each hour. He then tried to mix the most important segments at random times during each hour to try and "force" the viewer to watch the entire show.
We're told there have been many weeks where Vince wants "the best of both worlds" and tries a little of both. The problem is, Vince changes his mind so frequent the writers show up with one structure and Vince wants the other.
As one observer points out, no matter how much the show is analyzed and broken down, it's still a three hour show. The fact of the matter is there are many that feel Vince is driving them crazy in finding a way to make something work that just might not work. The decline in ratings could have to do with viewer fatigue and the fact that three hours is too long for one show.
However, none of the writers want to challenge Vince about dropping the extra hour as Vince remains pleased with the extra money the company gets for it. The majority of the time writers "bite their tongues" and try their best to give Vince McMahon what he wants each week.