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Behind The Scenes Details On The Booking Of Ryback

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For those curious why Ryback was booked in such a competitive match against Cesaro on this week’s episode of Monday Night Raw, it’s part of WWE’s plan to reboot him.

As we reported here on Premium last week, one of the things that sunk Ryback’s push in addition to perceived behavioral issues was the crowd’s response to him. Vince McMahon hated the “Goldberg” chants that he garnered and it played a part in the company giving up. Now, WWE is revisiting what started to get Ryback over with the “feed me more chants” but they don’t want to book him in one-sided bouts in fear it will only restart the “Goldberg” chants from the audience.

This is why Ryback was booked in a competitive match against Cesaro — one that went over 14 minutes — rather than dominating him as expected. WWE is making an effort to tactfully elevate Ryback as opposed to force feed him, something they tried before and failed.

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