One of the biggest area of intrigue headed into WWE Hell in a Cell will be the co-main event of Seth Rollins vs. Dean Ambrose in the Hell in a Cell structure. The word going around backstage at last week's Monday Night Raw in Kansas City was legitimate concern about them going "too far" and they were spoken with about how the company cannot afford another injury right now.
The following is an excerpt from last week's Backstage Raw News:
Dean Ambrose and Seth Rollins have actually been “sat down” and spoken with about their upcoming match at Hell in a Cell on Sunday. According to one source, it’s known both are hungry and ready to go “all out” but WWE officials have made it clear they can’t afford another injury right now. Both Ambrose and Rollins are obviously known for pushing the limit and sacrificing their bodies in the process.
A point that Ambrose and Rollins have made in promotional interviews, kayfabe-heavy or not, is they want to go last as the show's main event.
Here's what Ambrose told Gordon Holmes: "If…we’re not the main event, then somebody’s making a mistake. They’re going to regret it."
Rollins said this to Digital Spy when asked if it was important to go on last at Hell in a Cell: “Yeah, it is. I’d be lying to you if I didn’t say that it was. We won’t know the answer to that question till Sunday comes. Of course it’s important. I want to go on last every single night, regardless of the match, regardless of the show… I want that challenge, I want that responsibility and I wanna go on last and I wanna be known as the guy who goes on last every single night. That's important to me."
As for Ambrose and Rollins playing it safe, here's what Ambrose said:
Going into anything like this, you want to put your own stamp on it. You want to do something that’s never been done before. I hate a formula. I hate stepping in the footsteps of those that came before me. And Seth has the same mindset. Even though we’re enemies and opponents, and are going to be trying to rip each other’s heads off in the Cell.
The kind of guys that we are and you go back to the competitive chips we have on our shoulder. You go back to the attitude that we came into this company with? We’re going to blow anything they put up out of the water. You know what I mean?
He also admitted to trying crazy things at house shows:
“I’m trying all kinds of crazy stuff at house shows just for my own amusement and to see what the people are gonna do,” Ambrose told Rolling Stone. “Ya know, start a match, jump me in the aisle, and I’ll just fight from underneath the whole time. I don’t need a shine. I don’t need to arm-drag you four times. They know who I am.”
As for my own personal expectations, I'm expecting a Match of the Year candidate. Rollins and Ambrose have stepped up big when called upon and I see even more motivation being the co-main event, competing against John Cena vs. Randy Orton. Some may see Cena vs. Orton as WWE not having confidence in Rollins and Ambrose to main event but that's not true. Vince McMahon wants to make Orton more of a priority and planned to give him a co-main event at Hell in a Cell, even before the injury to Roman Reigns.