Dana Warrior, the widow of the late Ultimate Warrior, who passed away close to three years ago, has just announced that she has signed a multi-year contract deal with the WWE to become a brand ambassador. This is what Dana wrote on the official Warrior website:
“The relationship with WWE has built slowly and meaningfully; the way good ones do. From day one it was my mission to preserve my late husband’s legacy and ensure his Warriors around the world continued access to his brand of inspiration. I could not have anticipated all the ways WWE would partner with me and then go beyond in sewing Ultimate Warrior into their universe’s fabric. I could not have predicted how through this company I would find and develop myself, cultivate and unearth my skills. My roots were already at WWE; they’ve given me a place to struggle through growing pains but ultimately bloom.
This contract is affirmation of crossing into a new era of Warrior. The next phase honors the Warrior Women amongst us who carry the mantle too. WWE has been championing women emerging as athletes, executives, and business pioneers all along. I am honored to be amongst so many I admire and deeply respect.
Personally this opportunity feels like the ultimate “Always Believe” moment. It makes worth every sleepless night, every sacrifice, every moment of doing what scared the blonde out of my hair to do. It is proof if you work diligently you can prove yourself an asset, not a project. It is proof that hard work feels better than being handed something. For me, it is an example to my own Warrior Girls service to others is the greatest gift we give yielding ultimate reward.”