Jeff Jarrett Talks TV Ratings; The Rock On Not Attending Wrestlemania 33


Jeff Jarrett Talks TV Ratings

In this day and age, TV ratings are beginning to be a little less of an indicator on the success of a program because of technological advances like websites, social media, YouTube, etc. Jeff Jarrett was asked about this topic in relation to Impact Wrestling's recent numbers and how he views things:

“Nielsen and everybody else, technology is a true metric. To me, it’s more of an exact science, which you have one box that covers X amount of homes, whether they watched it or not, but when we get into further and further into the digital age with DVR, YouTube, our website. I was in a meeting this morning and since March 1st our website numbers are up 161% and it’s not a maybe or a guess, it’s a let me show you so I think we are in a transition period and I think the advertisers from 18-24 months ago have now really taken a hard look and said, okay, this isn’t hypothetical, this is real and we are in a process to combine everything, because linear is one sabermetrics, digital is another, plus the social media stuff, which can really put things into a tailspin and you say, okay I’m going to send out a message and this stuff is going to get out, whether you Tweet it and then it gets picked up with all the talent, with other sites and all that, so it’s not an easy thing to wrap your head around and simply goes above my pay rate but it’s something that in the media, like I said, 18-24 months ago didn’t want to pay attention to but now they have to.”

The Rock On Not Attending Wrestlemania 33

During an interview with Chris Van Vliet at the premiere of his newest film BaywatchThe Rock was asked about not attending Wrestlemania 33 this year, which is the first Wrestlemania he's missed since Wrestlemania 27 back in 2011. Rock said that there were no hard feelings or anything but rather that he was wrapping shooting on Ballers in California and didn't get a chance to make it to the show on time.


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