Jonathan Coachman was recently on an edition of Busted Open Radio and talked about the WWE deal with FOX and how his work with ESPN may have had a helping hand in it:
"Three years ago, I get a call and [WWE was] like 'we really want to get on ESPN.' Not only because it was the right thing to do but they're like, 'can you help us?' Because other than the occasional Rock showing up for a movie promo there was no consistent content on any mainstream media. Because Vince and the executives at WWE knew that this day was coming.
I knew if I wanted to do more than just ESPN, that this was a good way to help and to help facilitate. I got into fights, I pushed the envelope, and I got four other guys to help me and we called them 'Coach's Group.' We just got given credit by the president of the company to Wall Street for helping facilitate this Fox deal so they took our content that we did every single week on SportsCenter. Then we got stuff into SportsCenter every single week. They took that content they took it to Fox. They had meetings with ESPN and said listen, after the shock value of the few people who called in saying 'I can't believe they're having wrestling content on our beloved SportsCenter.' After that shock value wore off they came to it in droves."