Vince McMahon Discusses Naming Raw, Different Mindset From Ted Turner, Says He's Never Satisfied, Singles Out Steve Austin

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WWE has a new Q&A online with Vince McMahon talking about 1000 episodes of Raw. Below is an excerpt:

As we approach Raw's 1,000th episode we've got to ask — who came up with the name Raw?

I did. The name “Raw” came out of my head. I was trying to come up with a word that would embody everything we wanted the program to be. It had to be gritty. It had to be cutting edge. It had to be confrontational. Raw fit perfectly.

And Raw actually ran the competition out of business. Is that the show’s biggest accomplishment?

I don’t think we drove WCW out of business. That was certainly never our intent. That was the mindset of Ted Turner and WCW, but not WWE. See, if you spend all of your energy trying to kill the other guy, your product suffers. If you don’t kill the other guy, then he’s going to come back at you, and when he comes back, you won’t have done anything to make your house better. It’s no different than being in a fight and knowing that, if the other guy keeps on hitting you, that son of a bitch is going to wear himself out pretty fast.

Any recent train wrecks come to mind?

To be honest, I’ve never been completely satisfied with a show. And I don’t think I ever will be. I’m always of the mindset that “well, maybe I could’ve done this differently,” or, “maybe we could have added more of this, and taken away more of this.” And that’s purely based on the reaction of the live audience. But, the success of a show is an overall thing. It’s not just based on ratings. There are so many different ways to judge whether or not a series of shows is successful.

Who was the most important Superstar in the evolution of Raw?

There’s no question that guys like Triple H, The Rock, Shawn Michaels, and The Undertaker have all made enormous contributions to this company, but if there was one single personality that exemplified Raw in the truest sense of what I wanted it to be, it would be "Stone Cold" Steve Austin.

So, 1,000 episodes down. What's the goal looking toward episode 2,000 of WWE Monday Night Raw?

The goal will be to remain flexible, and to adapt, so that WWE can give the audience what they want. Twenty years from now, who knows what that will end up being?

Click here to read the Q&A in its entirety.

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