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More On The WWE IC Title Change & Why The Company Leaked Word Before The Match Aired

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As noted earlier, Kofi Kingston beat The Miz to win the WWE Intercontinental Championship in a match taped Tuesday night from this week's WWE Main Event. WWE is currently running the title change on dot com as their top story despite the match not yet airing.

This is no accident as WWE wanted to get word of the title change out to show the importance of WWE Main Event in hopes more people will tune into the new series on ION Television.

WWE did a similar title change with the United States Championship on the SummerSlam Pre-Show by having Antonio Cesaro go over Santino Marella. The thinking was this would show the importance to not miss the pre-show and "anything can happen."

We broke the news of the both title changes before they happened on Richard's Backstage Blog.

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